| Description |
x, 261 p. ; 24 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Resisting McDonaldization : theory, process and critique / Barry Smart -- Golden arches and iron cages : McDonaldization and the poverty of cultural pessimism at the end of the twentieth century / Christiane Bender and Gianfranco Poggi -- Have you had your theory today? / John O'Neill -- McDonaldization enframed / Deena Weinstein and Michael A. Weinstein -- Rich food : McDonald's and modern life / Joanne Finkelstein -- McCitizens : risk, coolness and irony in contemporary politics / Bryan S. Turner -- Theme parks and McDonaldization / Alan Bryman -- McDonaldization of sport and leisure / David Jary -- McDonaldized culture : the end of communication? / Richard Munch -- Art centres : Southern folk art and the splintering of a hegemonic market / Gary Alan Fine -- Dennis Hopper, McDonald's and Nike / Norman K. Denzin -- Theorizing/resisting McDonaldization : a multiperspectivist approach / Douglas Kellner -- Moral malaise of McDonaldization : the values of vegetarianism / Keith Tester -- McFascism? Reading Ritzer, Bauman and the Holocaust / Peter Beilharz -- Assessing the resistance / George Ritzer. |
| Subject |
McDonald's Corporation.
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Consumer behavior.
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Franchises (Retail trade)
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Marketing.
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Consumption (Economics)
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Capitalism.
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Fast food restaurants.
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Industrial management.
|
| Added Author |
Smart, Barry.
|
| ISBN |
0761955186 (pbk) |
|
0761955178 (hc. :alk.paper) |
|
